I worked with Speedo to create a responsive experience that's not just scaled to different devices, but an experience that is optimized. It is meant to serve up the right tools at the right time and let the user pause and play from laptop to tablet to phone. Another part of the project was to design an iOS app for an industry-leading loyalty program called Pace Club. The app leverages game mechanics like levels, points, achievements and social challenges to push the user towards goals at every brand interaction.